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Tower of red-orange business cards on a peach surface, the top card displaying a white ODE logo in the top corner and small white contact details beneath.
Tower of red-orange business cards on a peach surface, the top card displaying a white ODE logo in the top corner and small white contact details beneath.
Metallic red-orange foil pouch with a reflective silver ODE logo printed at its centre, photographed on a pale peach background.
Metallic red-orange foil pouch with a reflective silver ODE logo printed at its centre, photographed on a pale peach background.
Corner of a black smartphone screen against a peach backdrop, showing the ODE app icon (red-orange rounded square with white geometric logo) next to the Mail icon, with the time reading 9:41.
Corner of a black smartphone screen against a peach backdrop, showing the ODE app icon (red-orange rounded square with white geometric logo) next to the Mail icon, with the time reading 9:41.

CASE STUDY

CASE STUDY

CASE STUDY

ODE

ODE is a high-concept lifestyle brand blending modular design with bold personality. I created a typographic logo and packaging system built on playful geometry and rich, tactile finishes. The visual identity leans into contrast, structured yet expressive, refined yet full of energy - giving ODE a standout presence both online and in hand.

Services

Packaging design

Year

2024

CLIENT

Studio Coda

Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.
Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.

01. The Challenge

Ice Privacy required a scalable identity that could bridge the gap between high-level corporate trust and functional, everyday product usage. The goal was to build an ecosystem that felt both impenetrable (security) and accessible (usability) for a future where privacy is the ultimate currency.

02. The Concept: "Visual DNA"

Rather than a static logo, I developed a "Visual DNA"—a set of design principles that allow the brand to scale across a suite of security apps while maintaining a cohesive voice. This system ensures that whether a user is looking at a 3D animation or a mobile dashboard, the feeling of "Ice Privacy" remains constant.

03. Strategic Color Theory

The choice of a dark palette and blue accents was a deliberate psychological move to align Ice Privacy with the industry's highest standards of protection.

The Blue Anchor: Establishing Trust

In the world of cybersecurity, blue isn't just a color; it’s a promise. By utilizing deep, saturated blues, we tapped into:

  • Reliability: Reassuring users that their sensitive data is handled with integrity.

  • Calmness: Offsetting the inherent stress of digital threats with a non-threatening, professional interface.

  • Authority: Leveraging darker shades of blue to signal intelligence and technical expertise.

The Dark Canvas: Power & Precision

We opted for a sophisticated dark-mode-first approach to create a "defensive" narrative.

  • Cyber-Noir Aesthetics: The dark palette reflects the environment where security lives—the quiet, serious space of protection against "black hat" actors.

  • High-Contrast Clarity: A dark background allows our "Ice Blue" assets and custom 3D illustrations to pop, guiding the user’s eye toward critical security alerts and data points.

  • Premium Minimalism: The sleek, modern aesthetic positions Ice Privacy as a high-end, cutting-edge solution rather than a standard utility app.

04. Execution & Deliverables

To bring this "Visual DNA" to life, the project covered every touchpoint of the user journey:

  • Master Identity: A rigorous brand guide ensuring consistency across all future sub-products.

  • 3D Motion Design: Custom animations that visualize the abstract concept of "data encryption" into tangible, icy structures.

  • Responsive Web Ecosystem: A high-performance site that scales seamlessly from desktop to mobile, maintaining the brand's sophisticated "Tech" feel at every resolution.

05. The Result

Ice Privacy now possesses a brand identity that is as robust as its software. By combining the psychology of trust (Blue) with the aesthetic of power (Black), we created a visual language that doesn't just look like a tech company—it feels like a fortress.

Testimonial

Testimonial

Testimonial

Luca Grant, Head of Brand at ODE

Elliot’s work elevated everything. The identity feels clever, confident, and totally aligned with who we are, he just got it.