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Bright lime drawstring fabric pouch on a matching green backdrop, printed with a bold white globe grid logo at its centre.
Bright lime drawstring fabric pouch on a matching green backdrop, printed with a bold white globe grid logo at its centre.
Round black-and-white outdoor sign mounted on a white bracket against a green background, featuring a white globe grid logo on a black face.
Round black-and-white outdoor sign mounted on a white bracket against a green background, featuring a white globe grid logo on a black face.
Three side-by-side logo variations: top left — black globe grid and “Orbita” on lime; top right — black globe grid and “Orbita” on white; bottom — white globe grid and “Orbita” on a dark green gradient.
Three side-by-side logo variations: top left — black globe grid and “Orbita” on lime; top right — black globe grid and “Orbita” on white; bottom — white globe grid and “Orbita” on a dark green gradient.

CASE STUDY

CASE STUDY

CASE STUDY

Orbita

Orbita is a cultural initiative and creative platform exploring design, tech, and global connection. I designed a striking symbol-driven identity centred around a glowing orb motif - adaptable, minimal, and unmistakably future-facing. Paired with a limited but confident colour system, the brand feels editorial, open, and quietly ambitious.

Services

Logo design

Brand guidelines

Year

2023

CLIENT

Orbita Collective Plc

White outline of a spherical grid-within-a-globe icon followed by the word “Orbita” in white sans-serif type, centred on a smooth lime-to-forest green gradient background.
White outline of a spherical grid-within-a-globe icon followed by the word “Orbita” in white sans-serif type, centred on a smooth lime-to-forest green gradient background.
A large white globe grid icon alone, centred on a vertical lime-to-forest green gradient.
A large white globe grid icon alone, centred on a vertical lime-to-forest green gradient.
Close-up of a black smartphone’s top-left corner showing the Orbita app icon—a rounded square with the white globe grid on a green gradient—beside the Calendar and Mail icons, time reading 9:41.
Close-up of a black smartphone’s top-left corner showing the Orbita app icon—a rounded square with the white globe grid on a green gradient—beside the Calendar and Mail icons, time reading 9:41.

01. The Challenge

Ice Privacy required a scalable identity that could bridge the gap between high-level corporate trust and functional, everyday product usage. The goal was to build an ecosystem that felt both impenetrable (security) and accessible (usability) for a future where privacy is the ultimate currency.

02. The Concept: "Visual DNA"

Rather than a static logo, I developed a "Visual DNA"—a set of design principles that allow the brand to scale across a suite of security apps while maintaining a cohesive voice. This system ensures that whether a user is looking at a 3D animation or a mobile dashboard, the feeling of "Ice Privacy" remains constant.

03. Strategic Color Theory

The choice of a dark palette and blue accents was a deliberate psychological move to align Ice Privacy with the industry's highest standards of protection.

The Blue Anchor: Establishing Trust

In the world of cybersecurity, blue isn't just a color; it’s a promise. By utilizing deep, saturated blues, we tapped into:

  • Reliability: Reassuring users that their sensitive data is handled with integrity.

  • Calmness: Offsetting the inherent stress of digital threats with a non-threatening, professional interface.

  • Authority: Leveraging darker shades of blue to signal intelligence and technical expertise.

The Dark Canvas: Power & Precision

We opted for a sophisticated dark-mode-first approach to create a "defensive" narrative.

  • Cyber-Noir Aesthetics: The dark palette reflects the environment where security lives—the quiet, serious space of protection against "black hat" actors.

  • High-Contrast Clarity: A dark background allows our "Ice Blue" assets and custom 3D illustrations to pop, guiding the user’s eye toward critical security alerts and data points.

  • Premium Minimalism: The sleek, modern aesthetic positions Ice Privacy as a high-end, cutting-edge solution rather than a standard utility app.

04. Execution & Deliverables

To bring this "Visual DNA" to life, the project covered every touchpoint of the user journey:

  • Master Identity: A rigorous brand guide ensuring consistency across all future sub-products.

  • 3D Motion Design: Custom animations that visualize the abstract concept of "data encryption" into tangible, icy structures.

  • Responsive Web Ecosystem: A high-performance site that scales seamlessly from desktop to mobile, maintaining the brand's sophisticated "Tech" feel at every resolution.

05. The Result

Ice Privacy now possesses a brand identity that is as robust as its software. By combining the psychology of trust (Blue) with the aesthetic of power (Black), we created a visual language that doesn't just look like a tech company—it feels like a fortress.

Testimonial

Testimonial

Testimonial

Talia, Creative Director at Orbita

"Elliot brought such clarity to the brand. The identity feels intentional and flexible, exactly what we needed to grow."